DEFINITION OF FREIGHT FORWARDING           The General Definition Of A Freight Forwarder Is Relatively Simple; He Is The "One Who Forwards Freight From One Point To Another Point." Freight Forwarding Is All About The Smooth Flow Of International Trade.           The Freight Forwarder Is The Party Whose Role Is Essential  Ensures That The Following Big Problems Will Never Be Faced By The Exporter Or Importer:-   - Missed Flights Or Sailings Of The Shipments - Failure To Negotiate Competitive Air Or Sea Freight Rates - Misdelivered Or Misrouted Cargo - Miscalculation Of Air Or Sea Freight Rates - Overbilling On Inland, Air Or Sea Freight Costs - Failure To Insure Cargo Or Arrange Adequate Coverage - Late Presentation Of Documents On Letters Of Credit - Failure To Properly Legalize Documents. Also It Is The Party To Ensure That Internationally Traded Goods Move Form Point Of Origin To Point Of Destination To Arrive:   - At The Right Place, At The Right Time. - In Good Order And Condition , At The Most Economic Cost.

And Also To Secure The Following : - Competitive Air / Sea / Land Rates With Dependable International Carriers And Other Transportation    Vendors. - Timely Scheduling Of Delivery Of  Cargo To Meet  Schedules Of Air / Sea Carriers. - Extensive Knowledge Of Requirements Of Customs Of Countries Throughout The  World. -  Air Cargo Charters And Part Charter Services 24 Hours - 7 Days On A Worldwide Basis - Assistance In Preparing Commercial Invoices And Packing Lists And Other   - Documentation. - Destination Tracking Of Air And Sea Shipments. - Assistance In Filing Cargo Claims. - Prompt Responses To Your Requests For Quotations. - Direct Access To Discount Rates Due To Volume Contracts.

To Accomplish This, Expertise Is Required In A Number Of Different Areas.           Close Cooperation Is Required With Transporters In Every Mode - Road, Rail, Sea And Air Transportation. Freight Forwarders Are Constantly Negotiating Freight Rates With Transport Providers, Comparing The Costs Of Moving Cargo Along Different Routes Via Different Modes And Then Designing Logistics Infrastructures Which Provide The Best Compromise Between Cost, Speed And Reliability.           Those Involved In This Aspect Derive Continuous Interest And Motivation From The Fact That No Two Operations Are The Same, Given The Diversity Of The Nature Of Cargoes That Are Traded And The Increasing Numbers Of Doors Being Opened Through The Globalization Of World Trade.         Once A Forwarder's Recommendations With Regard To Cargo Routing Have Been Accepted It Becomes The Responsibility Of The Forwarder To Ensure That The Goods Concerned Are Transported And Delivered As Planned.           The Process Of Designing And Executing These Logistics Plans Has Earned The Forwarder The Title "Architect Of Transport".